blog assignment 9

Such as apple iMac that was a remarkable product. It has perfect industry design and poster design.

The "i", stands for "Internet, Individual, Instruct, Inform and Inspire". With a translucent plastic cover and matching peek-a-boo panels on the contoured keyboard and mouse, this deep green and white wedge has undeniable appeal. 

Apple replaced Bondi blue with new colors—initially in January 1999 with blueberry, strawberry, tangerine, grape, and lime ; later other colors, such as graphite, ruby, sage, snow, and indigo, and the "BlueDalmatian" and "Flower Power" patterns. 

"Multi-color" has become the best marketing advantage. Candy-like bright colorsnot only overturned the previous computer usual color, but also changed the buying habits of ordinary consumers, within slogan “ think different” iMac brought a 40% increase of market in 1999.

blog assignment 8

In this week lecture we learn that one of the main objectives of the Bauhaus was to unify art, craft, and technology. The machine was considered a positive element, and therefore industrial and product design were important components. Vorkurs ("initial" or "preliminary course") was taught; this is the modern day "Basic Design" course that has become one of the key foundational courses offered in architectural and design schools across the globe. There was no teaching of history in the school because everything was supposed to be designed and created according to first principles rather than by following precedent.

Hannes Meyer argued that design is a product of “function x economy”, aligning design with a scientific model driven by new technologies and manufacturing potential. I m agree with that.

I think that art and design is different. Art is one of the utopian spirit, and design is to help people living with better life. Therefore, the priority consideration of design  is  function and economy. Second is add arts elements.

With the history, age, and political influence, people's expectations of the product's features will be different. Product process and product cost will be affected by development of new technology. Therefore, the "design" is to find balance of  function and process, to gain economic value. This is different from the art.

blog assignment 7: The symbolic universe

After I read "Utopia Realized" I understand that Utopia is an ideal community or society possessing a perfect socio-politico-legal system.It is goal of social progress. It is our expectation of a better life. And our entirecommunity is to move forward in this utopia.

In this week lecture we discussed the concept of the “symbolic universe”  Proverbs, moral maxims, wise sayings, mythology, religions and other theological thought, metaphysical traditions and other value systems are part of the symbolic universe. They are all ways to legitimize established institutions. On the other hand this symbol is often to strengthen the collective consciousness,only such emotion and consciousness in order to make society as a unity and personality.

In my opinion with the technology and media at an increasing rate, there are many symbolic universe around the world today.Such as the WTO World Trade Center and the White House, not only buildings but also some personal image has become a symbolic universe as well.  For example,Michael Jackson, Madonna, etc., even some of them were destroyed or die, But they are still embodies a symbolic value.

I believe that The Internet has become a social universes today, Although it is still young, but there are also symbolic universes in it as well. Such as facebook, twitter and google +, Currently those icons filled every corner of internet. These symbols affect people's habits. In addition to these features and many more symbolic meaning.

blog assignment 6: Modern Vision

I m disagree with Benjamin argues, that he said "To an ever greater degree the work of art reproduced becomes the work of art designed for reproducibility. From a photographic negative, for example, one can make any number of prints; to ask for the authentic print makes no sense."

Modern reproduce have different with traditions reproducibility. traditional Replication is to shorten the distance between people and art to catch the beauty, would give up its authenticity in replication. No matter how realistic replication was always to lose the original Aura. but modern reproduce Copy has become the art of making an inevitable part of the production process. Artists doing replication for disseminate, promote and profit。Aura has deteriorate，not disappeared here。

Through video, audio tapes, CD, VCD, Hollywood movies, popular music became acceptable art to all public, people do not need to focus and ceremonies, easily get entertainment. Today, computer network technology to make public art into consumer culture. There is no mainstream culture. The other side of the traditional arts have been pushed to the edge of the state. In part, that Benjamin's discourse, but also exposed the insufficient it.Because the nature of Internet culture is still not precisely defined, as if some of the theoretical basis of network culture, the theory may have lost the intensity and focus.